Changing the Narrative: Strategies to Improve Public Perception and Recruit Individuals into the Profession

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About This Video

Over the last decade public perception of the teaching profession has faltered. For the first time ever, studies have found that many parents and guardians are discouraging their children from pursuing a career in education (PDK International, 2018). Educators themselves are persuading their children not to become teachers. The public perception of careers in education must change if we are going to mitigate shortages in the profession. Likewise, recruiting teachers requires adapting given the tech savvy world we live in today. In this session hear from experts about their efforts to change the perception of the profession and to strengthen recruitment efforts that gain attention from the new generation of teachers. Panelists will provide an overview of existing efforts, lessons learned, and practical tips to elevate the perception of the profession.