Education Partners Launch Teachers: Leaders Shaping Lives Campaign

The U.S. Department of Education, TEACH.org, and the One Million Teachers of Color Campaign have partnered on a public service awareness (PSA) campaign called “Teachers: Leaders Shaping Lives.“ The PSA is designed to demonstrate the value and impact of teaching, highlight the impressive skills teachers need to prepare students for a fast-changing world, and inspire talented people, especially Black and Latino talent, to enter the profession. Investigators gained four key insights from research that informed the partners messaging strategy, placing an emphasis on one in particular: “Ignite a new kind of respect and admiration for teachers and celebrate the joy of teaching.” The PSA campaign partners invite all interested stakeholders to join them in spreading the word.

View the stakeholder briefing here and access the toolkit here.